INDUSTRY INSIGHTS

Useful content for clients, partners and owners.

SAG wins record number of Mature Media Awards

The National Mature Media Awards honoring the best marketing, communications, educational materials and programs for older adults has announced 2020 winners. Solutions Advisors Group received a total of 16 awards in the categories of Direct Mail, Website Design, Brochures, Logos and Miscellaneous Marketing Communications. Of the 16 awards, Solutions Advisors Group received one Gold, five Silver, seven Bronze and three Merit awards.

A Gold medal was awarded for Solutions Advisors Group’s trade booth which debuted at the 2019 LeadingAge conference in San Diego. Featuring bold, eye-catching images of active older adults, the backdrop showcased the company’s expertise in sales training, digital marketing, branding and creative.

“We got word about our awards on a Friday afternoon and it made our week,” said Lauren Messmer, President, Solutions Advisors Group. “The credit goes to Patti Scheck, our Creative Director, and Jeff Felton, VP of Interactive Innovation, and the Richmond Office team members.”

Three Bronze and two Merit awards were received for direct mail pieces developed for Solutions Advisors’ clients Terwilliger Plaza, Portland, Oregon; The Vista, Wycoff, New Jersey; and Applewood, Freehold, New Jersey. Solutions Advisors deploys compelling, theme-oriented direct mailers as invitations to events that focus on a community’s unique differentiators.

Three Silver, two Bronze and one Merit award were given for brochures developed for The Lodge, a community under development in Columbus, Georgia; The Monarch at Richardson, Richardson, Texas; Immanuel Lutheran Communities, Kalispell, Montana; and Aspire at Carriage Hill, Richmond, Virginia. The Monarch at Richardson also won a Bronze medal for its logo.

One Silver and two Bronze awards were given for websites developed by Solutions Advisors’ Richmond-based SA Digital team. Two client websites: Concordia Life Plan Community, Oklahoma City, Oklahoma; and Aspire at Belmont Bay, Woodbridge, Virginia, won Bronze while Solvere Living, Solutions Advisors Group’s operating company, won Silver for its newly developed consumer-centric website.

About Solutions Advisors Group

Formed in 2009, Solutions Advisors Group is a group of companies providing comprehensive consulting and operations management expertise for the senior living and active adult sectors. With offices in St. Petersburg, Fla., and Richmond, Va., the three companies are:

  • Solvere Living – senior living, active adult operations management company
  • Solutions Advisors – marketing, creative and sales consulting agency
  • SA Digital – full service digital marketing agency

Learn more at SolutionsAdvisorsGroup.com and on LinkedIn, Facebook and Twitter.

About The Mature Market Resource Center

The Mature Market Resource Center (MMRC), organizer of the National Mature Media Awards, is a national clearinghouse for professionals who work with older adults. Other well-known MMRC programs include the New Product & Technology Awards®, National Senior Health & Fitness Day® and the Mature Fitness Awards—USA.

Learn more at seniorawards.com.