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Don’t Miss Storytree Training in Fort Worth in March

Solutions Advisors Group (SAG) will be hosting a StoryTree workshop for senior living professionals March 22-23 in Fort Worth, Texas.

At the StoryTree Sales Workshop, participants will learn how to use storytelling as a tool to align a prospects’ aspirations with their community’s attributes to create a strong sense of empathy and receptiveness.

“Learning a person’s story is key to unlocking a deeper relationship and gaining commitment to advance the sale. At Solutions Advisors, we have long held the belief that active discovery is paramount to developing trust and empathy between sales professionals and their prospects,” explained Kristin Ward, SAG CEO. “Not just asking questions, but asking the right questions that will encourage an older person to open up and share his or her personal story.”

Incorporating the seven powerful elements of storytelling, including plot, character, theme, dialogue, chorus, stage and spectacle, the StoryTree Workshop will help attendees gain a better understanding of their customers and what’s important to them as they contemplate making a major life change. Participants also take home innovative sales tactics such as the Story Board, Personal Proposals and Creative Follow Up which have proven to result in higher conversions, shorter gestations, improved occupancy and even lower age at move-in.

What communities would benefit?

  • CCRCs/Life Plan Communities
  • Independent Living Communities
  • Memory Care Communities
  • Assisted Living Communities
  • 55+ Communities

What team members would benefit?

  • Executive Directors
  • C-Level Directors
  • General Managers
  • Sales and Marketing Leaders
  • Sales and Marketing Professionals

The StoryTree Workshop registration fee includes breakfast and lunch both days as well as a cocktail reception on Tuesday night. A block of rooms has been reserved for the nights of March 21-22 at a reduced rate at ALOFT Fort Worth Downtown 334 W. Third Street, Fort Worth, TX 76102.

For more information or to save a space, visit or contact Cecelia LaForge at or call 888-312-0889.