Marybeth has more than 20 years of experience as a digital marketer, specializing in search engine marketing strategy. She loves meeting potential customers in their “moment of search” no matter where they are online, offering them value, compelling them to take that next step, while at the same time taking them away from the competition!
Prior to joining Solutions Advisors, Marybeth was the Digital Marketing and Analytics Specialist for Becks Hybrids, the 3rd largest family-owned seed company in the US, selling corn and soybean seeds to Midwest farmers. She created from scratch the digital strategy and implementation of Google Ads, Microsoft Advertising, Display and Video Advertising, Email Marketing, Contact Management and Segmentation, and Metrics. In response to the industry wide loss of 3rd party cookie targeting, she worked with the largest ag publisher and partnered to combine the power of Beck’s 1st party data with their 1st party data to target specific types of farmers more effectively and build predictability scores on each contact to further target them.
Prior to Becks, Marybeth worked at Lids Hatworld in their corporate E-Commerce Department managing their Paid Search and Search Engine Optimization strategies. She worked with Google to do some of the first geo targeted promotions in E-Commerce at the time. She also previously worked at an agency developing Paid Search for the client As Seen On TV. If you saw the Snuggie Blanket on TV and then typed in Google the next day “what was that warm snuggie blanket I saw on tv”? into the search bar, you would have met Marybeth in that moment of search!
Top Five Strengthfinder’s Themes: Harmony, Connectedness, Intellection, Input, Learner
Marybeth and her husband Richard currently live in Cicero, Indiana and are looking forward to a future move to the Cape Coral Florida area. She has a daughter, Ariel, who was recently married and now lives in Stuttgart, Germany with Thomas, her new son-in-law. She has two sons, Ian who is the VP of Finance for Genesis Cars in Phoenix and the other Eric, the VP of Morgan Stanley Wealth Management and the mixed martial arts champion of the world. Marybeth and Richard also enjoy 5 grand-daughters and their 2 dogs. After hours Marybeth becomes an artist and loves to oil paint, design jewelry, design jean jackets, and is currently teaching herself to sew.