Sarah Scott brings more than 25 years of senior living and healthcare marketing experience from a client and agency perspective. As Account Director, Sarah Scott manages agency account teams as well as serves as the primary account manager for select accounts. She works closely with the creative, production, research and digital teams to coordinate marketing tactics to meet client needs and their organizational goals. She leads and assists in the creation of marketing plans and budgets and provides strategies for achieving crucial marketing, advertising, digital and social media presence, brand development and strategic communication.
Her many years of multi-channel marketing and consulting experience includes senior living firms where she led successful turn-around, expansion and fill up projects across the United States as well as worked with communities to maintain occupancy goals through branding using tactics that resulted in consistent lead generation and sales. Sarah Scott’s career also allowed her to put her public relations, marketing and communication skills to use for public and private sector organizations such as the Commonwealth of Virginia’s Departments of Health and Behavioral Health, VHQC and med/surg and behavioral health hospitals in the HCA Richmond network.
Education and Certifications:
Bachelor of Arts, Political Science, Mary Baldwin College
Marketing-related graduate coursework, Virginia Commonwealth University
Top Five Strengthfinder’s Themes: Maximizer, Individualization, Positivity, Achiever, and Learner
In Sarah’s free time, she enjoys cooking, making old things new again and traveling to historical sites with her husband, Bill, and their three children. Her oldest son, Warner, is a Naval officer serving at the Naval Base in Rota, Spain. Her daughter, Mattie, is an elementary school teacher, married her Army-husband Sam this past June and is currently stationed at Fort Polk, Louisiana. The youngest, Nathan, is a high school senior and starting the search for colleges with exceptional computer science programs. Beyond her family activities, Sarah Scott serves on the board of trustees of Riverside School, a specialty school for children with Dyslexia and similar language-based learning differences.